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InfrastruXure Strengthens Reseller's Competitive Arsenal

Rendition Press Release

 

InfraStruXure™ Strengthens Reseller's Competitive Arsenal

" The ability to expand business within our own customer base by cross selling is also an important benefit of being a certified InfraStruXure™ reseller."

Cliff McElroy

Vice President Enterprise Solutions
Datec.

“ We at Datec. offer, installation, administration, upgrade and LAN/WAN design services. Our typical projects range from state-of-the-art data communications solutions to simple computer or peripheral service. Since 1975, we have grown and evolved from a teletype and printer repair shop into an enterprise technology solution provider.

“ We rely on APC to help support the technology solutions we offer our customers. Our involvement usually starts in the data center and we often branch out to support our customer in various application areas. APC has an excellent reputation for product quality and we have a first-rate relationship with their sales and support team.

Product Innovation Adds Competitive Edge

“ APC’s new InfraStruXure™ technology continues to demonstrate APC’s willingness to address customers’ data center concerns and issues. APC’s response to the rapid advancements in IT is embodied in the InfraStruXure solution. The modular, highly manageable components of the system, which run parallel in racks with the most modern servers, offer the power, cooling and mobility benefits that data center and facilities personnel require. Our InfraStruXure customers are protecting everything from Telco, Web, core database and ERP solutions as well as high availability Hot/Cold backup sites.

“ Our customers are impressed with APC’s ability to solve security and environmental challenges with fewer products to manage and a smaller footprint to work in. By integrating power, rack and cooling solutions, APC has reduced the dependency on outside suppliers and contractors that can often lead to increased installation, operating and repair costs. Additionally, InfraStruXure’s rack-level power/environmental monitoring avoids branch circuit overloads that result in unforeseen downtime, and the rack-optimized design is space efficient.

Multiple Customer Benefits
“ InfraStruXure has helped to make power and cooling requirements a part of our conversation with customers. These were conversations they used to have with general contractors. Therefore, our value in the eyes of the customer has increased. The ability to expand business within our own customer base by cross selling is also an important benefit of being a certified InfraStruXure reseller. We’ve been able to increase our customer’s vision horizontally. InfraStruXure has added server, tape library, backup and restore services, storage and networking opportunities to our revenue stream.

“ Combining Datec expertise and service with APC innovation and reliability has given us a tremendous competitive advantage over some of APC’s traditional competitors in the data center space. InfraStruXure solves IT challenges in a way others haven’t yet begun to think of. Offering InfraStruXure has enabled us to differentiate ourselves in the marketplace with a revolutionary solution whose core components are proven APC technologies, tightly integrated and pre-engineered to decrease human error and reduce repair time. Our offer of innovative, quality power management combined with our personal service and attention is a tough juggernaut for our competition to beat.

“ We also recognize that, as an APC certified reseller, we can rely on APC’s local support and service. APC is extremely responsive and is committed to assisting us in completing projects for our customers and in helping us to close business.”

12/10/2003